The logo incorporates the acronym of our name surrounding a pawn. The queen is often mistaken as the most powerful piece on the board, however it is the pawns who begin moving forward in order for the queen to be released. In our eyes the Queen is “the movement” we are trying to accomplish which is greater visibility of the minority LGBTQ community but it is the Pawns “our customers and supporters” who allow for the movement to be unleashed just by purchasing clothes and looking good. Just like in the game of chess, once the pawn accomplishes it’s goal of reaching the other side of the board, the pawn has a choice to be whatever it wants to be. Be a Pawn of the Movement.
“It’s not just a concept, It’s a Movement!”